Can Artwork displayed in Business areas Influence Customer/Client Experience?
Art and business are both about the discipline to execute impressive work, the need to engage people and the requirement to bring enough revenue to keep making things happen.
Art helps to connect to clients
Many company services and products rely on specific types of people or socioeconomic groups for the majority of their business, or have specialised fields that depend or cater to specific demographics. Displaying relevant photographs in office areas or waiting rooms can make clients feel comfortable or connect with them on an emotional level. Artwork has the ability to quieten the mind, help relaxation or to make people feel more alive, alert and ready to take on a new challenge. A companies client base can be an important factor in the works of art chosen in order to encourage a connection that is positive.
Art can be used to promote your brand
As business competition continues to increase across nearly all markets, businesses are looking for new ways to gain competitive advantages. Artwork has strategic importance and can be utilised to contribute to your merchandising and branding strategy, presenting businesses with opportunities to display artwork for more than one reason.
Artwork provides a subtle platform to increase your brands importance, credibility and authority in the perception of customers and clients. As an example, images of the company throughout the years often evokes a feeling of nostalgia and shows the resilience and longevity of the company.
By incorporating unique and original works of art that reflect your brand and company history if relevant it demonstrates a tangible visual representation of who you are and what you value as an organisation.
When considering design and merchandising options create a space that reflects the brand personality, an area that is more than just a place of business, leaving a lasting impression to keep customers coming back to you.
You would not expect to see commercial art in a museum. It is created to sell something, typically a product. Fine art is created as an aesthetic work of art that is appreciated for its unique and fine qualities and exists to offer enjoyment. It is not created to compel the viewer to go and buy something. Commercial art is designed with the customer in mind, and though it can be appreciated and acknowledged as art, its purpose is to enhance business, whether that be an increased client base, successful business deals or increased sales.
Commercial art includes television and print advertising, graphic design, branding, logos and book illustrations.
In the 1960’s the art movement known as ‘Pop Art’ merged commercial art and fine art to a certain degree. A memorable example of this is Andy Warhol’s silk screened Brillo Boxes which merged the worlds of fine art and commercial art turning what was an everyday object into a work of art.
Artwork indicates success
Displaying works of art within the workplace and reception areas gives the perception of success to visitors, offers credibility to the business image. A large statement piece of artwork in the reception area looks impressive, adds a sense of wellbeing and helping clients and customers feel at ease. Works of art in the business areas signifies a successful company that is able to invest in artwork, a business of influence and power.
An original work of art is a powerful form of expression about those displaying it.
Featured artwork ‘The Monarch in the Stripey Pyjamas by Jason Pengelly as an example for your business.